Many of you surely know the principle of word of mouth marketing. While it's certainly more common in the USA, it is getting bigger in Germany, too. I am a member of trnd, a company which is an official member of WOMMA (Word of Mouth Marketing Association). I am one of the 3,000 lucky testers of the new perfume BEAUTY by Calvin Klein. You might have seen the TV spot starring Diane Krüger. Anyway, it was certainly exciting to open the package, finding the white and golden package of BEAUTY inside.
It's not just the package which is elegant -- the flacon design is also superb.
The perfume has a golden, warm color -- very inviting to try it out. The fragrance is a new interpretation of the calla lily. As the natural fragrance of the lily can't be extracted to create a perfume, three fragrance notes were combined to bring the beauty of the calla lily alive in this new perfume.
The top notes are ambrette seeds, the middle note is jasmine, and the base note is cedar wood. The result is one my the most elegant perfumes I have ever used. I really enjoy wearing it.
Maybe you can try out the perfume at your local perfumery. I received a couple of samples to hand out to friends. If you happen to come to Munich in the next few weeks, you are welcome to contact me, and I will gladly give you a sample of BEAUTY, too.
Please let me know what you think of perfume flacon and also of the fragrance itself if you had the chance to test it. How do you like the TV spot starring Diane Krüger? What is your favorite perfume?
How fun! I don't wear perfumes so much anymore - I love essential oil blends with exotic scents (such as sandalwood or absinthe or anything really earthy). By the way, I love the new look to your blog! Theresa
ReplyDeleteTalk about a magickal looking perfume! It looks like a bottle of alchemy. I haven't tried it yet. I've been getting my scents from a shop over on etsy, but I love dabbling here and there for beautiful perfumes. Thank you Birgit.
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